Branding.
Branding has been at the forefront of what I do. By harnessing my background in visual art and graphic design, I have built robust and positive perceptions of the companies I work for and the products or services sold.
One.
Organization: Wellvites
Project Brief: Design a custom mailer box for single vitamin bottle shipments. Incorporate brand-specific color, type, illustration, and messaging to create a unique and engaging unboxing experience.
Program: Illustrator, Photoshop
Two.
Organization: O’Donnell & Cullen Property Tax Consultants
Project Brief: Re-design company brochures to include team bios, Google reviews, and essential grievance deadlines. Incorporate brand-specific color, imaging, and messaging to ensure cohesiveness across the brand’s existing collateral design.
Program: InDesign
Three.
Course: Label and Package Design, Palm Beach Atlantic University
Project Brief: Re-design a food or drink package from another culture for an American target market. Include all of the information from the original label.
Program: Illustrator, Photoshop, Dimension
Grade Received: 100%
Four.
Course: Label and Package Design, Palm Beach Atlantic University
Project Brief: Invent a name and logo, and create a branding system for a new wholesale store. Apply the package branding to three different products which vary in format.
Program: Illustrator, Photoshop, Dimension
Grade Received: 98%
